Our story
Built from firsthand experience. Shaped by the community.
Aravind Kadiroo Jayaram
Co-Founder & CEO
Former PM who spent years scaling user research programs—and experienced the participant recruitment problem firsthand.
Anand Madhusoodanan
Co-Founder & CTO
Former Salesforce architect and AI engineer with expertise building and scaling large-scale enterprise data systems.
WHY WE BUILT UNVEIL
Unveil started with a problem I experienced firsthand. As a PM, I spent years scaling research programs—stitching together tools, chasing approvals, and finding workarounds just to get the right customers into a study.
When we started talking to research, design, and product leaders at B2B companies, we realized the problem was much bigger. We spoke to 250+ research leaders and heard the same story: customer data is scattered across systems, and access to customers is gated by Sales and Customer Success.
It can take ~4 weeks before researchers can even begin outreach.
And the real cost isn’t just the researcher’s time. As one UX Research leader told us, “PMs stop asking for research.” When customer evidence is slow to get, product teams start making decisions based on assumptions.
So we built Unveil—to make customer research move at the speed of product. Recruit the right participants in days, not weeks.